< multichannel integration >
The digitization of data has introduced new rules to sales processes. Given the constantly growing number of sales channels, leveraging them effectively has become a fundamental development direction.
As the name suggests, a multichannel approach offers consumers multiple ways to interact with a business. Whether it’s a marketplace, price comparison engine, social media, mobile app, online store, or physical shop, this approach places the product where customers can easily find it, enhancing brand and/or retailer recognition. However, the challenge is that each channel exists and operates independently. The real challenge lies in managing the diverse issues related to data, information and consumer behavior that shift from one touchpoint to another in an integrated manner.